Our Story
J&E Hair Co. began as a cosmetics brand, founded by our beloved Jincia Atkins, a beauty visionary whose passion for self-care and glam was sparked in the ‘90s. As a mother, Jincia passed down more than just beauty tips, she passed down a legacy. Today, J&E Hair Co. is carried forward by her daughters, transforming her dream into a brand that blends luxury with intention.
Mission
"The elegance is yours" is more than a tagline—it’s a promise.
A reminder that beauty isn’t something you chase; it’s something you already own. We’re just here to elevate it.
Vision
Our vision at J&E Hair Co. is to redefine beauty through a lens of legacy, confidence, and care. We're empowering individuals to embrace their elegance, one strand at a time.
We envision a world where haircare isn’t just a routine, but a ritual and an act of self-love rooted in culture, identity, and tradition. By blending innovation with intention, we aim to set a new standard in beauty that is inclusive, luxurious, and timeless.
As we grow, our goal is to continue expanding a brand that not only honors our founder’s legacy but also uplifts generations to come by cultivating confidence, encouraging authenticity, and delivering products that speak to the beauty of every strand.
Elegance isn’t given, it’s already yours.
We’re here to help you own it.
